About Bellum Active and our Privacy Policy
Our privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for Bellum Active Ltd. with respect to how Bellum Active collects personal information. In this Privacy Policy, “personal information” means information about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws, including, but not limited to, your contacts and other personal information collected through our services.

Bellum Active Limited is a company incorporated and registered in England and Wales with company number 09478816 and having its registered office at Onega House, 112 Main Road, Sidcup, Kent, England, DA14 6NE (referred to in this Statement as “Bellum Active”, "we, "us" and "our"). For the purposes of the Data Protection Act 1998 and the EU General Data Protection Regulations (GDPR) we are responsible for, and control the processing of, your personal information.
Bellum Active takes the privacy and security of your personal data very seriously. We only capture information from you that we need to deliver our services effectively and to keep in contact with you on the basis necessary to fulfill our obligation or as agreed between us. We will only use your personal data for any purpose that is necessary to fulfill our commitments to you, or comply with regulation or to fulfill an activity that you have consented to participate in.

By submitting your personal information to Bellum Active, you agree that Bellum Active may collect your personal information and you consent to the use, disclosure and transfer of your personal information in accordance with this privacy policy and as permitted or required by law. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain purposes identified herein at any time by contacting Bellum Active at the address provided below. If you refuse or withdraw your consent, you acknowledge that Bellum Active may not be able to provide you or continue to provide you with certain services or information which may be of value to you.

If you would like to understand what personal information is collected on our Website when purchasing products or registering for an account or email newsletter, or, when shopping in our stores (including how it is captured and subsequently used to ensure a great service for you), please read below:
At Bellum Active we believe in transparency and the importance as to you why we capture some data about you and the circumstances when we might be required to share it with third parties to deliver our services and comply with regulations.
Once we have your data, if at any time you wish to change your communication preferences please email contact@bellumactive.co.uk. If you require information on any of your rights with regards to the use of your Personal Data please see the section ‘Your Rights’ towards the end of this document.
We will at all times seek to comply with the requirements of the UK Data Protection Act, 1998 (the "Act") and the EU General Data Protection Regulation (GDPR) in respect of all data that we collect from you. We also commit to adhering to any applicable laws and regulations to ensure that your personal information given to us is kept appropriately secure and is processed lawfully.
By visiting and using the Bellum Active website www.bellumactive.co.uk (“Website”) for purchases, you are acknowledging the practices in relation to the use and disclosure of your personal information, where captured, described in this Privacy Policy and our Terms and Conditions.
If you are considered to be a minor in your country of residence, please obtain your parent's or guardian's consent before providing us with any personal information.

When you create an account with us, place an order, sign up to email, or send us an inquiry, we will collect certain personal information from you necessary to perform our services. Please select from the different sections of this Privacy Statement to learn more about what personal information we collect and what we use it for.

  1. Personal details, ‘My Account’ management
  2. Marketing Communication and Preferences
  3. Information about your technology device
  4. Location information
  5. How we use your personal information
  6. Communication preferences
  7. Contact with Bellum Active customer care


1. Personal Details 'My Account' Management
We may also obtain information about you as a result of authentication or identity checks (for example in connection with our standard fraud checks when you make a purchase on our Website). We use this information to identify you as a customer, to process your order, to enable us to deliver products and services, to process payments, to update our records, and to generally manage your account with us.
To fulfill our services to you we may also use third party services as Order Processors to provide elements of our overall service such as couriers for delivery of parcels and payment service providers for taking and approving payment.
Where we have given you (or where you have chosen) a password that enables you to access certain parts of our Website such as ‘My Account’, you must keep this password confidential. Please never share your password with anyone. Bellum Active will never ask you to disclose or give us your password.
If you have an online customer account, you can amend or update your personal information by logging into the ‘My Account’ section on our Website and amending your details as appropriate. This can include your contact and delivery information.

Bellum Active reserves the right, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you.
2. Marketing communication & preferences
Bellum Active complies with the e-Privacy Directive 2002. We would like to send you information by email about products, services, competitions, sales and special offers which may be of interest to you.

 You can opt out at any time and from specific methods of marketing. Please see the ‘How do I unsubscribe from communication?’ section below. Alternatively, you can email contact@bellumactive.co.uk
3. Information about your technology device
We may also collect information on how you access our digital content and services and the type of device and internet browser you are using. This includes information relating to your device type, your IP address and your visit source (i.e. a website from which you visited our Website). This information helps us ensure we are able to provide effective technical services to enable you to access the right content from where you are located in a format appropriate to the device you are using and to troubleshoot any issues you may have if you report them to us.
For information about cookies and other technologies which are used on our Website, please see our Cookie Policy above.
4. Location information
We are using your active location information (i.e. that relating to your mobile phone physical location or the IP address from which you access our Website) to ensure you are directed to the relevant Website for the country you are residing in to ensure the right currency and options are presented to you. 
 5. How we use your personal information
We will use your personal information only with the intent to deliver the services you request (such as to fulfill an order) and to understand your needs better and enhance your experience with Bellum Active. By analysing and monitoring your personal data we can be more relevant with our marketing and communication.
You can opt out at any time using the unsubscribe link in email newsletters or by contacting us on contact@bellumactive.co.uk

6. Communication preferences
If you have consented to receiving promotional information or updates from Bellum Active, we will contact you with information about our products, events, promotions and services by e-mail. Occasionally we may get in touch to request feedback on our services and products, in order to improve your experience.

You can opt out at any time and from specific methods of marketing. Please see the ‘How do I unsubscribe from communication?’ section below. Alternatively, you can email contact@bellumactive.co.uk

7. Communication with Bellum Active Customer Care
If you wish to email Bellum Active with any questions or information, please do so at contact@bellumactive.co.uk. Please note that our Customer Care team will keep a record of the email communication to better assist you. If you contact us via our website you can fill in the Contact Us form to contact our customer service care so we can assist you in understanding any issues you may have faced with ordering from our website.

Bellum Active does not collect your personal information unless you choose to provide it. If, at any time, you prefer not to receive further email communications from Bellum Active (except in connection with information, products or services that you specifically request), you can do that either as indicated in the particular communication, e.g. by using the unsubscribe link which is included on all email updates.

Please remember, if you do ‘opt out' of receiving this information you are more likely to miss out on offers and rewards.

Please see ‘Your Rights’ section below. Alternatively, you can email contact@bellumactive.co.uk

We will only keep your information as long as you have an account with us as required for our business operations records or by law. If you are a guest user, we will only keep your information for a period of 12 months after your order has been fulfilled or otherwise as required for our business operations records or by law. This information will be kept secure at all times and only used for the legitimate purpose for which we require it or that you have consented to. After the stated period of time expires, we will anonymise all of your personal data, however some order information will be stored as an unknown customer.

Where information is entered but not completed, such as in adding items to your shopping basket but not completing checkout, we will delete this data after 30 days for a Guest User and 60 days for an Account Holder.

We use cookies, and other similar technologies which may place codes on or access information from and/or about your device to elevate your user experience and the quality of our Website and service. This includes remembering what you have added to your basket, your wish list and what you have browsed. We will also recognise you when you visit our Website and where you have visited from.

    Note: A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device. It can only be read by the server that sent it to you. This information does not identify you personally and you remain anonymous unless you have otherwise provided Bellum Active with personal information

    Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the website

    In certain circumstances we may share your information with carefully selected partners or service providers who perform functions as Order Processor on our behalf such as creating an account, fulfilling orders, processing payments, fraud risk management, and carrying out promotional services or data management. We may also share aggregated or anonymised information that does not directly identify you. At times where we disclose your information we will take all reasonable steps, including confirming our third parties are GDPR compliant, to ensure your data remains secure.
    We may share information about you with companies we have chosen to handle our order dispatch service, any delivery company that we may use from time to time and with other companies that provide support services to us, including website hosting companies. We may also share your information with other companies who assist Bellum Active in promoting our products and services in order to provide you with enhanced customer services and/or share information about Bellum Active products and services with you. In addition, we may also share certain limited information with companies who assist Bellum Active with other services, for example, in analysing our customer data in order to better understand, profile and monitor customer patterns so we can consistently improve our products and services and understand what may be of interest to you and other customers. In each case, we will only provide these companies with the information which they need to carry out their services. They will not be permitted to use the information for other purposes and will be bound by the same duty of care regarding data privacy. They will only be allowed to use your information in the way in which we instruct them and as permitted by the Data Protection Act or the GDPR. 
    Payments on our Website are made through our third-party payment solutions providers. You will be providing credit or debit card information direct to our providers who process payment details in a secure manner.
    In certain circumstances we may disclose personal information relating to you to third parties in order to conform to any requirements of law, to comply with any legal process, for the purposes of obtaining legal advice, for the purposes of credit risk reduction, to prevent and detect fraud and/or to protect and defend the rights and property of Bellum Active.
    In the event that we or a part of our business undergo re-organisation or are sold to a third party, any personal information we hold about you may be transferred and/or disclosed to that re-organised entity or third party.

    The personal information that you provide through our Website is processed within the European Economic Area (EEA). We may transfer information that we collect from you to other companies who assist Bellum Active in promoting its products and services and to selected service providers/Order Processors who perform functions on our behalf, based in countries outside of the EEA or your country of residence and this information may be stored and processed in such countries. We comply with the GDPR principles for processing outside of the EEA. Whether the personal information you provide to us is processed by us or our affiliated companies or services providers within the EEA or outside of it, we will take steps to ensure that your personal information will be afforded the same level of protection required of us under and in accordance with this Privacy Statement and applicable data protection laws and in accordance with current legally recognised data transfer mechanisms.
    Our Website may from time to time contain links to other websites not controlled by us. You will know when the link is taking you to another website as a new window will pop up.  Whilst we try to ensure all third-party links are to websites which are GDPR compliant, we cannot guarantee this is always the case. If you click on any of the links to such websites from our Website, you should review that website’s privacy statements or policies and terms and conditions carefully as your use of those websites may be subject to them.
    Although we use secure technology to protect your personal data when we have received it, we cannot guarantee the security of your data whilst being submitted to us and any transmission is at your own risk. We use industry security features to prevent unauthorised access wherever possible. Personal information provided to Bellum Active via our Website and online credit card transactions is transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you are about to enter a secure area or display a padlock image.
    Our Website uses this encryption technology to protect your information during data transport. SSL encrypts ordering information such as your name, address and credit card number. Our Customer Care team and stores also operate over a private, secure network. Please note that e-mail correspondence is not encrypted and is not considered to be a secure means of transmitting personal data and credit card information.
    Bellum Active will, at all times, maintain appropriate physical, electronic, managerial and organisational measures to safeguard and secure Personal Data against accidental, unauthorised or unlawful loss, unauthorised modification, disclosure or access that is determined to be appropriate to the risk. All our employees and order processors who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our services.
    Personal Data stored about you is held securely with appropriate measures in place to reduce the risk of a malicious attempt to access or misuse your data. We will delete your data when we have no further legitimate use for it in line with our storage policy.
    You have the following rights in respect of the information we hold about you:
    The right to request a copy of your information which we hold. If you would like a copy of some or all of it please:

    • Email: contact@bellumactive.co.uk
    • Let us know what information you would like to receive
    • We may ask you for personal information to verify your identity
    • The right to correct any mistakes in your information. If you would like us to do this please:
      • Email contact@bellumactive.co.uk
      • Let us have information to identify you (e.g. email address)
      • Let us know what information is incorrect and what it should be replaced with
    • In certain circumstances, the right to delete your information. If you would like us to do this please email contact@bellumactive.co.uk
    • The right to change your preferences and communication at any time. If you would like us to do this, please email contact@bellumactive.co.uk

    It may take up to four weeks to ensure your request to invoke any of your rights is fully actioned.
    Bellum Active reserves the right, in Bellum Active’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, Bellum Active will treat your continued use of the Sites and Services following such revision as your acceptance of the revised terms.

    The amended Privacy Policy will be posted on our Website. Please check this page regularly for changes to this Privacy Policy.

    If you have any questions about the way in which your information is being collected or used which are not answered by this Privacy Policy and/or any complaints please contact us on email contact@bellumactive.co.uk