BELLUM champions the active woman and creates performance driven, innovative activewear that is ready to do battle. Our mission is to empower the modern women to look, feel and achieve their best, in stand out designs that sculpt and complement the female form.
BELLUM was founded by Jodi Kerschl in 2015. A female athlete, who designs activewear with her own extensive fitness and training experience in mind. Jodi is a health and fitness fanatic and a competitive runner, who competes in marathons, triathlons and Ironman. Every item is rigorously tested by Jodi to ensure it moves, functions and performs to her high standards.
The BELLUM name takes its inspiration from the Latin expression ‘If you want peace, prepare for war’. This mind over matter philosophy means that peace can be achieved with mental and physical strength, and as a brand we strive to make that perfect balance possible.
Jodi Kerschl - BELLUM Founder