As sustainability becomes increasingly more important, Bellum has started on its journey to do better by the planet. We are proud of our eco-conscious range of luxury activewear, Pura by Bellum. The Pura collection demonstrates our commitment to reducing Bellum’s carbon footprint, producing activewear which is fully transparent, from the careful sourcing of the eco-friendly fabrics, to the working practices of our factories.

This limited collection of luxury pieces helps to avoid the overproduction of garments and 'fast fashion', and it uses recycled materials from oceanic waste, including discarded fishing lines and old carpets.

We hope you will join us on our journey to bring sustainable activewear to the mainstream.