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Discover Bellum

Bellum kit worn by the Townsend Twins - fitness bloggers and instructors

DISCOVER BELLUM and Advance with Inner Strength.

Bellum’s mission is to inspire women to look, feel and achieve their best and we understand active women. We thrive in creating innovative and premium activewear that enables women to perform and ‘Advance with Inner Strength’.

Bellum provides the perfect balance of strong, technical fabrics that will perform under pressure, combined with stylish, perfectly proportioned designs that sculpt and create the most complimentary lines. Bellum produce activewear that empowers women to achieve, on their fitness journey.

The name BELLUM derives from a Latin word that has been absorbed and translated throughout history and within the inspirational expression, ‘If you want peace, prepare for war’. This mind over matter philosophy motivates our Bellum motto to ‘Advance with Inner Strength’.

 Bellum Diamond Luxe Black Leggings and Crop Bra outfit

The Collections

Our multifunctional collection of female focused activewear, is created to meet your daily fitness demands and our smart designs provide the perfect balance of strong, technical construction that will perform under pressure with sleek, stylish designs that sculpt and complement all body shapes. The collection radiates style, confidence, strength and femininity.


Bellum Active founder Jodi Kershl and the Bellum Active team

About the Founder

Founded in 2015, Bellum was created by Jodi Kerschl, a London based designer. Jodi is a devoted runner and former Ironman triathlete with a passion for a healthy lifestyle, the world’s natural beauty and a keen eye for fashion, she understands the importance of looking good while feeling good.

Jodi is meticulously detailed and each new collection is rigorously tested in her own fitness pursuits, to ensure it’s ready to be challenged.