Introducing Bellum’s new luxury eco-conscious collection - Pura by Bellum

Bellum is proud to introduce a new eco-conscious capsule collection to our growing activewear range.

The Pura by Bellum collection inspires women to look, feel and achieve their best without impact to the environment. The luxury Pura collection from Bellum appeals to our consciously minded shoppers who are more considered in their fashion purchases and want to look good, in the knowledge that they’re also doing good.

As we become increasingly more aware of the impact of single use plastic on our oceans, and the affect it has on marine life that lives there, Bellum has started on its journey to do better by the planet and our shoppers.

Made in Europe with the finest quality Italian fabrics, constructed from ECONYL regenerated yarn, which originates from recycled materials including old carpets and discarded fishing lines.

The Renew Sculpt bra and leggings and Infiniti vest are the debut pieces to be launched to Pura, and they beautifully blend eco credentials with luxury style.

The Renew Sculpt bra and leggings feature a stunning all black contoured design with intricate gold detailing, printed on 65% recycled fabric. The Renew leggings contain a high percentage of LYCRA® XTRA LIFE™ providing perfect fit and shape retention for all workouts. The premium eco-friendly fabric also features muscle compression to help you recover, breathability to keep you cool and UV protection.
The stylish and sophisticated matte finish Infiniti vest is made with 90% recycled polyamide yarn. The Infiniti vest is quick drying with a superior soft touch and exceptional breathability.

No matter your workout, style or values Bellum has activewear to suit you. Bellum creates activewear that empowers women to achieve their fitness goals and to advance with inner strength.