September 27th was National Fitness Day and what better way to celebrate, then to beat the sunrise and kick off the morning with a 5km run along the Thames to enjoy some lovely London sights.
And what a sight it was! Bellum kitted the runners out in our new Diamond Luxe collection, and despite the grey and overcast weather we certainly brightened up the morning!
Our route took us along the Thames from trendy bankside making plenty of stops in front of London landmarks including St Pauls, the London Eye and Big Ben which proved to be perfect social media opportunities - helped by our bold prints against London’s misty autumn morning backdrop!
After a steady run at conversational pace, we re-fuelled on barista coffee in Bellum Active branded cups and enjoyed a well-earned selection of pastries.
Our 2-way stretch superior Italian fabrics were perfect for running - and the phone pocket came in handy for those impromtu selfies. Not only that, but they are also sweat-wicking and feature UV protection.
Introducing Pura by Bellum the new luxury eco-conscious collection.
Bellum is proud to introduce a new eco-conscious capsule collection to our growing activewear range.